Full Ride Productions is owned and operated by Jeff Friedman. Jeff was the Sports Director for KTVM-TV, the NBC television affiliate in Bozeman, Montana from February 2007 – August 2010. While there, he ran the entire sports department, which included shooting all the material, editing the video, producing and writing the shows, and delivering them on the nightly evening newscasts. This inevitably led to lots of experience shooting a variety of sports, including but not limited to: football, basketball, baseball, softball, soccer, volleyball, hockey, tennis, golf, track & field, cross country, rodeo and others. While in Montana, Jeff honed his talent for videography and editing, and was the recipient of multiple awards, including two Associated Press “Best Video” awards for the entire state, and the “Television Sports Enterprise of the Year” from the Montana Broadcasters Association.
Jeff was asked to film a standout soccer player as a favor to a friend in order for her to have some tape to send to college coaches. That quickly turned into a full fledged recruiting tape, and that athlete is now on a scholarship at the University of Utah. When word of that project’s success got out, Jeff was contracted to do half a dozen other tapes – mostly for soccer but also for football – and every athlete who he worked with is currently playing their sport in college, and over half of them are at Division 1 universities.
Jeff also played soccer his entire life, and does so to this day. When he was in high school, playing both for his school and for a club team, he desperately wanted to continue playing in college. However, unsure of the recruiting process and without the guidance or tools necessary to succeed, he failed to capitalize on the very few potential offers that trickled in, and ended up playing on the club team at Arizona State while pursing a degree in broadcast journalism – placing academics and future plans ahead of the dream to play college soccer. Ultimately, if the opportunity to have a professionally made highlight tape had presented itself while he was still in the recruiting process, it would have been a no-brainer for him. In hindsight, not really going after that dream and living up to his full potential is still one of Jeff’s biggest regrets in life, and he wants to help make sure that feeling of disappointment doesn’t happen to other promising young athletes.
He has also served as a soccer coach at Woodbridge High School in Irvine, CA.